Bargain
Blinds
Brand, web, print,
and digital campaign
Bargain Blinds make it easy to transform your home from the comfort of your couch. They’ve been so successful, that nowadays they also sell curtains.
Back when they were blinds-only, I formalised the brand copy into a set of guidelines that were rolled out across web, print, social, and digital marketing campaigns.
Below are examples of tone of voice, print executions for NZ Home & Garden, and an integrated campaign across Facebook and email where customers had a chance to win their share of the new year.
Tone of voice
“We’re not out here to sell water from the fountain of youth – we’re selling quality curtains and blinds at an honest price. With a great product and a straightforward service, we appeal to people that like to make their own decisions, know what they want, and expect us to deliver.”
