Naming and brand

The three Giesen brothers moved to New Zealand in between 1979 and 1981. They produced their first vintage around the same time, and in the decades since they’ve grown to become one of New Zealand’s most innovative winemakers.

Innovation is key to their success, and they’ve always had a penchant for travel. So when they wanted to refresh their Brothers range of premium wines, I combined both ideas to create the initial brand behind the Uncharted series.

The brand celebrates the brothers’ passion for exploration as much as it celebrates the place their wine comes from.

Working with Tim O’Neill, we brought the brand to life in print and on the bottle.