Shakti Mats
The original acupressure mat brand has grown from a couple of friends who wanted to do business differently into a global wellness movement that hasn’t forgotten where it came from. For the last 2 years, I’ve had the pleasure of writing across every brand touchpoint, and managing all email marketing efforts.
Shakti Premium
How do you redefine a category? It’s one thing to have the world’s most effective acupressure mat, but reminding people who are tired, sore, and stressed why they should reinvest in themselves is another thing entirely.
Through digital ads and emails leading people to landing pages optimised for signups, we’ve seen conversion rates between 18-30% for people returning to discover spikey stillness all over again.
Here’s a look at the landing page I wrote (the one that converted 18% when the products dropped).
Launch emails and ads
Emails and digital ads are bread and butter for e-commerce. Here’s a look at some of the other language and visuals we used to bring these products to market
“Regular” ads and eDM
In fast-paced environments, BAU generally isn’t. Increasing engagement and driving cold ROAS is what I’m currently tasked with: here’s a snapshot of regular ads and emails.
Everything you’ve read is in Shakti’s new brand. If you’re looking for a real glow up, let me show you how we used to sound.